Competitive Strategy in a Digitizing World NEW
Long-term perspective on how industry dynamics are changing

 CE credits

This program is eligible for 18 CE credit hours as granted by CFA Society VBA Netherlands

The digitizing economy has been making many firms and their managers obsolete, but it is also creating unprecedented opportunities for firms that master the new competitive dynamics of digital platforms, ecosystems and disruption.

This program will give you the models, tools and best practice on how to build a competitive strategy for your company in the digitizing world. It will help you develop a long-term perspective on how industry dynamics are changing and how to master the new mechanisms of competitive success, while dealing with the short-term pressures of the current business.

Questions we will address

  • How do industry and ecosystem dynamics shape long-term profitability of market opportunities and how does this change in a digital world?
  • What are the rules of competitive advantage in a digital world and how are these different from the past?
  • How do platforms and two-sided markets work and what are the key strategic considerations, options and actions to be successful?
  • How to reconcile the strategy and profit imperatives of traditional and digital models within the same company?
  • How to decide on the scope of corporate activities in a digitizing world?

How you will benefit

  • Understand how digitization shapes the profit and opportunity dynamics in industries
  • Acquire models, tools and best practice on creating competitive advantage and strategy in the digitizing world
  • Learn the key success factors of platform disruption and ecosystem leadership
  • Balance old and new business models within a same organization

Day 1

Understanding and predicting long term profit dynamics in industries and supply chains

  • Comprehending the difference between industries, supply chains, platforms and ecosystems
  • Understanding long term industry value creation and profit dynamics
  • Scanning markets and supply chains for long term profit opportunities


Models and tools for constructing competitive advantage

  • Identifying competitive advantage
  • Understanding old and new rules of competitive advantage
  • Assessing the competitiveness of your firm and competitors

Case study: Industry and competitive dynamics in the online travel industry

Day 2 

Substitution and disruption dynamics

  • Discussing the difference between substitution, disruption and market decline
  • Understanding the impact of convergence, substitution and disruption on value creation and profit dynamics in supply chains
  • Assessing a disruption threat or opportunity


Strategies for getting critical mass in two-sided markets and platforms

  • Understanding the difference between critical scale and critical mass
  • Assessing strategic options for getting critical mass in digital two-sided markets and platforms
  • Jumpstarting platform adoption

Case study: iPad vs.Kindle and the disruption of the publishing industry

Day 3

Managing “old” and “new” business models in the same company

  • Understanding the characteristics of digital business models 
  • Evaluating tensions between old and new business models in the same company 
  • Building hybrid business models 

Deciding on the scope of corporate activities in a digitizing world

  • Understanding the drivers of scope economies in a digital economy
  • Insourcing vs internally constructing digital capabilities
  • Creating capacity for building digital capabilities

Case study: UnderArmour and the Sports Goods Industry in 2017

Who should attend

This program is highly relevant to financial executives who need to hone their competitive strategy skills, in order to actively contribute to and shape strategy discussions in their company. Analysts and consultants who want to deepen their understanding of strategy dynamics will also benefit from this training. Furthermore, it is relevant to any executive teams that are developing a competitive strategy.

Dates & fees
9 - 11 July 2019 € 3,600

Program fee includes all study materials, books and software that are required for the program as well as daily luncheons.
Program fee is exempt from VAT for clients located in the Netherlands. For other EU and Non-EU clients, VAT may be due by client and will not be charged by AIF. Fees may be subject to change.


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