Jan van der Kaaij is an experienced sustainability expert in strategy development, ESG and sustainable innovation.

Following a commercial career in food and telecom, Jan founded his sustainability advisory company Finch & Beak in 1997. Over the past two decades, he and his team have advised multinationals and family businesses such as Telenet, Farm Frites, DSM, Carrefour and Generali. Jan’s specialty is designing value generating sustainability strategies, and effectively implementing them into the core of the business.

Next to his consulting work, Jan is an Executive in Residence at IMD Business School in Lausanne. At IMD he has been a frequent case writer and guest lecturer since 2003 as well as at various business schools around the globe such as INSEAD, Tias and the Moscow School of Management. In 2013 Jan was granted the prestigious EFMD Case Writing Competition Award for co-authoring an IMD case about Bavaria’s green guerrilla marketing. Jan works and lives in Barcelona.

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